for an increasingly diverse and complex media environment
Our Expertise
Geared To Your Success
Our goal is to work with our clients in a value-added way that enhances your success. We aim to provide effective communications solutions that help you develop and perfect the vision and messages you want to share with your audience. We like to do that in a relaxed, comfortable, but completely professional working relationship.
Wide Range of Experience
Hal Doran Associates has experience in private, public, academic, non-profit, and volunteer sectors. We understand the specific communications needs of each, as well as the possible synergies that collaborations between these sectors can help develop, leading to audience-focused results.
Focused Effective Results
We prefer working with a small group of clients at any one time, allowing us to focus on the success of each. We offer either short-term projects with clear goals and endpoints or longer-term media relations consulting that requires regular sustainment for success, achieved within well-defined parameters and time commitments.
Our Services
Consulting
We provide effective communications solutions through our communications consulting services in public affairs, multimedia, podcasting, web, and social media. Specializing in small, focused, time-limited projects, we assist you in achieving your goals. Our experienced viewpoints and concise analysis help you develop clear objectives for effective products, ensuring you achieve audience-focused results.
Content Design
With extensive experience in writing and editing multimedia scripts, social media and web content, media articles, and executive-level speeches, we offer audience-focused advice to enhance messaging effectiveness in all these areas.
Presentation Coaching
Our one-on-one personalized coaching is designed to build on your strengths and maximize confidence for presentations, committee appearances, media interviews, and speeches, ensuring you deliver impactful content.
Our Method
What message to what audience to achieve what effect through what means?
That four-step process has been the foundation of our communications approach for several decades now. It sounds simple. And it is. But often, in a rush for success, clients unknowingly eliminate a step – or two – or three. For example, have you heard these quick communications solutions, or variations on these themes? “We need some Facebook ads and a TikTok presence” or “Let’s increase our broadcast buys in the dayparts when our audience tunes in most” or, “The CEO needs to reach out to key stakeholders.” Those all sound good. But unless you are clear about your message: concise, simple, emotionally engaging; and to whom you are speaking, including such factors as age, gender, income, interests, and psychographic profile (please be as precise as possible), then you may be wasting valuable time and resources. Plus, unless you are clear about those initial two points—message and audience—you really aren’t ready to determine the final two: to validate what your goals for successful communication are and select the best means to achieve them. Speaking of your goals, what do you really want to achieve? Brand awareness? Higher conversion of initial engagement to completed sales? Move some key influencers towards a policy change you desire? So, do you need an Instagram campaign to make a younger demographic more aware of your organization? A carefully designed online marketing funnel with strategically placed calls to action that will increase web-based sales? A series of one-on-one meetings with significant gatekeepers, or a speech to five hundred of the most important people in your industry sector, or both? We're always ready to help you and your team go through our four-point checklist to confirm that all the components you've determined make perfect sense and will achieve the audience-focused results you want. Please contact us if you'd like us to assist you. And then, if you think we could be part of your solution to achieve the effective communications solutions you have determined are key for your organization's success right now, let us know how we can help you along your communications pathway to success.
Our Team
We offer the services of Hal Doran, a highly experienced communications veteran with a wide range of skills aimed at delivering audience-focused results. When required by a particular project, we can also provide the expertise of other communications experts who possess specialized knowledge and abilities for effective communications solutions.
Hal has career experience in broadcasting and journalism (radio, TV, newspapers, magazines), media management, web and social media content development and management, webcasting, podcasting, multimedia development, media relations consulting, strategic communications, speech writing, event planning and management, teaching, training, and professional development.
